THE “JEBE SANT’ANNA” BUSINESS GAME GETS READY FOR RECRUITMENT AND NETWORKING 4.0: ON 23- 24 MARCH 2018, 60 EUROPEAN STUDENTS MEET TOP MANAGERS AND EXECUTIVES
What are the best entrepreneurial strategies to introduce new products to market? How do you run a startup? Who is your target customer? What marketing tactics should you use in a competitive environment? 60 European students will answer these questions at Sant’Anna School Business Game on March 23-24. The business game is designed by JEBE Sant’Anna, a student run nonprofit association that offers strategic consulting. The event, attended by chief executives (Vodafone, Generali, Enel, IBM and Red Bull), academics, and entrepreneurs fosters opportunities for students to gain practical consulting experience, create relationships and enhance networking for future careers.
During this on-campus event, taking place over two days, students will take part in a unique business game simulation where they will develop a business case and get involved in the company’s strategy.
Employers will attract future talents that match their requirements and corporate culture. Students, who will be assessed on professional skills and abilities, have the opportunity to get noticed and show what they are capable of doing at a job interview.
In addition, the “JEBE SANT’ANNA” Business Game aims to provide strategic consulting and generate creative insight. “Our industries and IT are facing the development of the cloud, autonomous robots on factory lines, and the use of drones. The Sant’Anna Business Game’s ultimate goal –JEBE CEO Andrea Cappelli explains - is to identify opportunities to improve relationship between academia and industry, to increase investments in research and develop new processes and products”.
