- ERASMUS+ SPORT GREENCOACH: INCORPORATING SUSTAINABILITY IN THE GOVERNANCE OF SPORTS ORGANISATIONS
The sports industry has a large responsibility towards global environmental pollution. Existing initiatives promoted by international sports organisations have focused mainly on large events. There are not yet reference models focusing on how to incorporate sustainability as a cross-cutting priority in sports organisations as a governance element, beyond specific actions carried out during sport events.
In this framework, GREENCOACH aims to improve the environmental impact of grassroots football organizations by incorporating:
- monitoring and benchmarking of the environmental footprint of football events and organisations
- sustainability as a cross-cutting element in football organisations daily management
In addition, it also aims at enhancing environmental awareness of supporters, spectators and staff and at promoting healthy lifestyles at individual and community levels, especially among young athletes.
As partner of the project, the SuM research group of the Institute of Management will bring in scientific expertise to carry out the assessment of the environmental footprint of grassroots football organisations, and to design and check the benchmarking tools and the education modules. In particular, 2 kinds of footprint will be calculated:
- Environmental footprint of an amateur football match (then used to calculate aggregated footprint of bigger events such as the total footprint of an amateur championship/tournament or the assessment of the total footprint of all amateur matches of a country).
- Organisational Environmental Footprint (OEF) of an amateur football organization (by categorizing the organisations according to their complexity – i.e. the number of structures and facilities that belong to the sport organisations that could influence their environmental footprint).
Together with the Institute of Management of Sant’Anna School of Advanced Studies, the project foresees an international partnership with 5 National football associations (Norwegian Football Association, Association des Clubs Francophones de Football, Swedish Football Association, Lithuanian grassroots football Association, French Football Federation), the environmental NGO Ecoserveis (project coordinator) and the youth NGO TDM2000 International.