"Scegli l'Università" is the campaign created by Fondazione Pubblicità Progresso, in collaboration with CRUI, aimed at promoting university studies. The commercial is airing on major networks until the end of March.
The Fondazione Pubblicità Progresso, in collaboration with the Conference of Italian University Rectors - CRUI, has launched the "Scegli l'Università" campaign, an initiative designed to raise awareness among high school students and their families about the importance of pursuing higher education.
The goal is to highlight the value of the university experience not only as a learning opportunity but also as a crucial moment for personal, civic, and social growth. The campaign also emphasizes the key role of a university degree in accessing emerging professions and improving career prospects.
Created by the agency Cernuto Pizzigoni & Partners, with coordination by UNA (Aziende della Comunicazione Unite), the campaign will be broadcast through television channels and digital media until the end of March. Short videos, social media content, and informational materials will be distributed to reach both students and their families, involving major educational institutions as well.
