The project is the result of a collaboration between the Research Area of Public Ethics and Picomax s.r.l. and aims to identify the relations between the values of public and private organizations, their identity profile and their economic performance. The project will conduct an empirical survey on a sample of companies to analyse the identity the organizations want to communicate about themselves and the identity perceived by their stakeholders. In addition to the empirical survey, a theoretical model representative of the values adopted by organizations will be developed and tested.