This research area focuses on strategies for exploiting innovation. Several levels of analysis are involved. Business models are a significant part of the innovation process. As technologies are transferred to the market, new value appropriation strategies may need to be identified, and business models may need to change.

A second focus of research is intellectual property management. Patents and intangible assets resulting from industrial R&D give companies and institutions an advantage in capturing value and operating in technology markets.

Researchers are constantly looking for examples and new cases. Doctoral students and faculty observe company behavior to gather relevant material for their studies.

Collaborations have been established with Harvard Business School, the University of California at Berkeley, and the European Patent Office.