Unveiling the Future: Insights on the Trends and Directions in Sustainability Branding

Seminar with Sandra Loureiro, ISCTE– Instituto Universitário de Lisboa, organized by the lnterdisciplinary Research Center on Sustainability and Climate, Sant'Anna School.

Abstract

Branding literature has evolved significantly over the past two decades, because of the shift from object (e.g. brands provide cues to influence product choices) to self-centered view (e.g. individuals use brands to express their desired self-identities). Sustainability and well-being are at the heart of this evolution, leading to more systematic research on ethical and pro-environmental consumption.

Bio

Sandra Loureiro is full professor of Marketing at the ISCTE– Instituto Universitário de Lisboa and is included in the top 2% ranking of the best scientists in the world, issued by Stanford University. Her current research interests include relationship marketing, tourism marketing and the connections between marketing and VR, AR and AI.